L’oreal Glossy Balms

Hey Pretties!

My thoughts today are on the new-ish L’oreal Glossy Balms. It seems in the last year or so, almost every makeup brand out there — from drugstore to high-end — are coming out with  lip balms/sticks/glosses in that crayon-type applicator packaging. Very clever and convenient, if I must admit!

I saw these recently at my Shoppers Drug Mart for around $12 Cdn regular price — I passed on that price point. Luckily, a trip down to the U.S. found me at Target where I spotted these for $5.99 USD, so I decided to pick up two:  260 Vintage Rose  (L in photo above) and 220 Innocent Coral (R in photo above).

As the name implies, these are definitely glossy and balmy!  The formula is very slippery and easy to blend. The finish is glossy, but not overly shiny — like a lip balm with colour. Although I find the formula a bit too slippy & slidey around on my lips, the colour pay-off is pretty amazing for such a light feeling gloss. I am able to build up the product on my lips from a very sheer wash of colour to a semi-opaque (yet glossy) finish. I imagine that depending on the shade, the colour pay-off will vary.

The wear of these Glossy Balms are not long-wearing by any means, however, once it does wear off I don’t feel like they’ve dried out my lips. These also seem to be fragrance-free.

Application is genius. I really like the idea of crayon applicators for lip products because they give the most control and you can’t really mess up. These Glossy Balms have twist-up bottoms so when the lippe gets a bit low and nubby, a couple twists and you’re on your way again!

Innocent Coral (220) is a sheer, yet quite vibrant coral (bordering more on orange) shade. For me personally, I like to swipe on a 2-3 layers of this on my lips and then use my finger to sheer out the colour. When I do this, it gives a subtle, yet brightening effect on my lips that lights up the rest of my complexion.

L'oreal Glossy Balm in Innocent Coral

L’oreal Glossy Balm in Innocent Coral

Vintage Rose (260) is a natural, pinky-brown shade — I can see this looking quite nice on most skin tones. On my lips, I get a hint of mauve coming through. This would be a nice everyday colour.

L'oreal Glossy Balm in Vintage Rose

L’oreal Glossy Balm in Vintage Rose


Right: Innocent Coral; Left: Vintage Rose

Right: Innocent Coral; Left: Vintage Rose

I like these Glossy Balms for quick hits of moisture and colour on my lips, but I don’t see myself reaching for these too often for the simple reason that the staying power is not there. (If you ask me, the best “glossy balms” are the Almay Colour + Care Liquid Lip Balms)

I give the L’oreal Glossy Balms: a SHOULDER SHRUG

Have you tried these L’oreal Glossy Balms?  Like or dislike?  What are your favorite crayon-type lippies?

Thanks for reading, Pretties!



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