Mascara, mascara, mascara… I can’t get enough of mascara. When my friend Jen recommended this one to me one afternoon, I ran to the drugstore and bought it. Yes, I’m a sucker like that. But I’m glad I did because the Almay One Coat Get Up and Grow Mascara is a great addition to my growing mascara collection!
On the Almay website, this mascara is described as follows:
Exclusive anti-breakage, pro-vitamin formula and unique, soft-touch brush work together to help reduce lash breakage and strengthen lashes so your lashes become visibly longer and stronger everyday. Brush fits eye contours perfectly so that you reach every last lash in just one coat. Clump free, extra gentle formula is safe even for sensitive eyes.
pro vitamin formula
- instantly longer looking lashes
- anti-breakage pro-vitamin formula defends against damage so lashes become their longest
- unique brush shape fits eye contours perfectly to reach every last lash
- clump free, all day wear
- ophthalmologist tested
- suitable for contact lens wearers
I picked this up at SDM, regularly priced at $9.99. The shade I chose was Blackest Black. To my dismay, I did not find a waterproof version (I always go for waterproof formulas) but I let it slide this time because I really wanted to try this mascara out.
First off, I was super impressed with the pigmentation of this mascara; probably one of the blackest mascaras I’ve tried yet. The brush design is perfectly shaped — not too big, not too small — to really help to build up the length and volume of my lashes.
With this mascara, there’s really no need to use more than 2 coats (for me anyway), otherwise your lashes might begin to look a little clumpy. When they say “one coat” they mean “one coat”! I usually do 2 coats maximum and it gives me enough coverage for long, voluminous lashes.
This mascara holds my curl pretty well — which is super impressive, because even though I use an eyelash curler every single time before applying any mascara, usually by the end of the day, my lashes have lost their curl. After a full day of wearing the Almay, I still look bright-eyed and bushy-tailed!
The only negative thing I have to say about this mascara, is that it smudges like a mofo. Maybe because it’s a non-waterproof formula and I’m so used to wearing waterproof formulas that I barely ever experience smudging. Upside is that it DOES NOT flake, but smudging, yes — when I rub my eyes/lashes, it gets all over under my eyes or on my eyelids and it’s crazy black. I mean, nothing that a little water or emergency eye makeup remover can’t fix, but still, a bit of a bummer. With that said, however, the non-waterproof formula strangely enough, stays on quite well with regards to whatever is left on my lashes. Even after a smudge-a-roo, the coating on my lashes is still black as black. Thumbs up to that.
The claims it makes in terms of helping to reduce breakage, strengthen and make lashes longer, are still unknown to me as I haven’t been using this mascara for too long. I’m not even really banking on those claims… who really knows? If it happens, it happens — bonus. What I do love about it is the colour saturation, volume and length that it delivers with every application.
I give the Almay One Coat Get up and Grow mascara: a HIGH FIVE
Have you tried this mascara? Like/dislike?
Thanks for tuning in Pretties!!