So, I’m back again sooner than I thought because there’s something that I couldn’t wait to share with you! We all know how difficult it can be shopping for foundations, especially at the drugstore. There are so many brands, so many colours, so many formulas — what is right for you? One of the biggest frustrations is not being able to sample the colours and we’re left on our own most times to try to pick the shade that matches our skin perfectly. The perks of shopping for foundation at a department store makeup counter is that there are beauticians there than can help you find your perfect match and even try on a few right on your face. But with that luxury, comes the pricetag — which in all cases, are typically 3-5 times the price of what you would pay for a drugstore foundation – yikes!
Don’t get me wrong — if there’s one high-end makeup item I am willing to spend the money on it’s a foundation. Aside from the condition of your skin, it’s the one thing that will give your face the perfect canvas on which your makeup sits. Finding the right shade is number one — no one wants to look like they’re wearing a mask. Number two, is finding the right formula for your skin type.
Amongst the beauty world, most women have been colour-matched through MAC. MAC foundations have commonly become the benchmark for finding the right foundation shade and if you know your MAC colour, then you can use that as a guide to finding similar (and if you’re lucky enough) exact shades amongst the many drugstore foundations out there. I am a MAC NC40.
Doing lots of research on the web, I found that many women who are NC40 found that the Maybelline FitMe Liquid Foundation colour in 310 Sun Beige was a very close, if not perfect match. I was interested to try out the FitMe foundation anyway because even though I am in love with using BB creams (perfect light, natural coverage for spring/summer), there are days when I would like a TAD more coverage, but not full coverage. I learned that the Maybelline FitMe foundations provided light to medium coverage and still allowed your face to look like, well, your face! So I went ahead and purchased the foundation and the matching powder:
The Maybelline FitMe line has been out for quite some time now (almost 2 years I want to say?). The powders and foundations come in about 18 shades and they also carry concealers and blushes. I was coming to my last drops of my MAC foundation and I wasn’t prepared to dish out another $30 or so for a bottle this time around, so I thought I’d give a drugstore foundation a go. And guess what? I think the Maybelline FitMe foundation is my NEW FAVOURITE affordable foundation. At $5.99 at Target for each the powder and foundation — c’mon now — I could’ve bought 5 products all together for the price of one MAC!
Maybelline FitMe Liquid Foundation in 310 Sun Beige
Firstly, the colour match is PERFECT. It’s not a 100% match to the MAC NC40, but the shade on my own skin is pretty spot on. The coverage of the FitMe is light to medium. I’ve tried building it up with 2 layers on my face and it never gives me a mask or cake-like finish. It’s very soft and dewy on the skin, without making it look greasy. And it doesn’t even feel like I’m wearing any makeup. It gives me enough coverage to even out my skintone – cover up most of the redness around my nose and cheeks, while still letting my skin shine through. I like the formula because it’s in between a full coverage foundation and a BB cream — the best of both worlds!
I’ve worn this foundation twice now and I don’t find that it oxidizes, which means it turns a darker shade or an orangey shade once it sets on your face. This has an SPF 18 which is great. The wearability of this foundation I would say isn’t particularly that long-lasting, but a good 7 hours of wear without much fading is what I’d say I get out of this. The consistency of this is very liquidy which makes it so easy to blend with your fingers. The only complaint that I have about this foundation is the packaging — you risk having a lot of the foundation spill out unless you’re very careful and slow to pour some out. All foundations should come in a pump container!!
Here are a couple photos of the foundation swatched and blended:
Maybelline FitMe Pressed Powder in 310 Sun Beige
So, while I thought the foundation at $5.99 was a steal, I decided to also pick up the matching pressed powder. The beauty of the FitMe collection is that once you find the “number” of your foundation they have corresponding pressed powders that take the guessing game out. It’s genius!
First off, I love the packaging of this powder. Small, easy to open and sleek looking. It comes with a powder puff, which I’ll keep in the compact but may not use, as I carry a complexion brush in my makeup bag for powder touchups, but is handy nonetheless. Underneath the powder, there is a mirror (not shown) and the bottom part is where the puff is kept.
The coverage of this is very light and a perfect colour match to the foundation. I like it because it almost borders on a translucent powder — not giving too much colour, but just enough to set things in place and touch up any shiny areas throughout the day. I looked very close at the powder and found that it has very little flecks of silvery shimmer. But nothing to be alarmed about — the powder is quite fine that the tiny bit of shimmer just gives my skin that hint of radiance.
A light dusting of this over my face does not leave my face looking like I’m wearing any powder, which is a good thing! I can see this being a staple in my makeup bag in years to come! And again, the colour range in this is about 18 — one to match every single foundation shade under the FitMe collection.
I know that with only 2 days of experimenting with these products, I have already fallen in love with them. That’s a lot to say for foundation and powders — you know Pretties, foundations/face bases and powders are products that take the most work to find, moreso than any other makeup item out there. It’s like trying on jeans or bras — you gotta try on a crazy shitload before you find the perfect ones! And then you just keep coming back for the same ones over and over again (in the hopes that they don’t discontinue! Don’t you hate that??)
I give BOTH the Maybelline FitMe Foundation and Pressed Powder: STANDING OVATIONS!
Have you tried any of these products? Did you like/dislike them? What’s your favourite drugstore foundation or high end foundation and why?
Thanks for tuning in Pretties!!